Wimbledon is stuffy.  It’s stars cannot express themselves.  We get nothing like Venus Williams at the French Open.  But, in 2012, Wimbledon will let it’s hair down.  Said All England Club chief Ian Ritchie:

“We hope to some extent there will be a different type of audience. It is not a repeat of the Championships. It will be its own competition, have its own style and it will play out in its own way.”

Yes, Wimbledon has a much more sophisticated audience.  The Olympics, on the other hand, draws in those people who might like watching tennis a little less “bland”.  I say, it’s all in the name of TV ratings.